Our festival is above the level of all the other festivals in Russia. Just because its format is unusual, and artists, representatives of the music industry and the audience have special relations.
After three articles came out about the V-ROX in influential foreign press, any manager of any artist in the world wants to talk to us. Previously, they just did not pick up the phone, now we send a short press release, we get a response, and start talking about money.
This time we pay great attention to the local scene, because we consider it a priority. It is gratifying that after the first V-ROX finished bands from Vladivostok saw the gleam in their activity, they started performing at international festivals, giving concerts in Moscow and St. Petersburg.
At the last gasp the band Metallica offered Skindred to collaborate and they changed the logistics of touring. This caused new expenses which we could not afford despite the partnership with S7 Airlines. Therefore, the concert was canceled. We had similar problems in the past festival and we solved them. For example, a South Korean group “Galaxy Express” could not come at the supreme moment; this year, the artists are performing at the “Main stage”.
Mykki Blanco, perhaps the most shocking American rapper, knowing that we can not come to agreement with his agent, bought a ticket himeslef and flew to Vladivostok. There will be only one concert at Street Bar on August 27, after which he immediately returns to the States, where he is going on a tour.
Next year we want to add video content in V-ROX — with music videos. We have already agreed on a partnership with Los Angeles Festival of music videos to make a partner event for the entire Asian-Pacific region.
Good question from the representative of the “Russia” TV channel. It is in order to help your channel exist, in order to make our country exist.
I talked to a dozen oligarchic state-owned companies and heard the assurances of love and support. But when “the hour ch” came and budget questions had to be solved they all hid somewhere, they probably were very busy. Well, I have my own business too, it is the festival.
One day we will have real “Rock of Vladivostok” when all participants are local. And all the “Becks” and “Metallicas” will give up and say: “Wow!”.
In Vladivostok, you may always expect surprises. Life here is an utter surprise.